Konoka
English-speaking mental health clinics in Tokyo.
CLIENT
LINK
SERVICE
SCOPE
CONTEXT
Foreigners in Tokyo often struggle to find English-speaking mental health services. Language barriers and a lack of centralized resources create difficulty finding clinics that offer English-speaking help. These English-speaking clinics oftentimes do not actively advertise their services to the foreign community.
Konoka is a community-driven platform that connects English-speaking residents with mental health professionals in Tokyo. The platform offers a searchable directory, informative articles, and resources to appeal users on their mental health journey.
CHALLENGES
Language Barriers - Japanese websites dominate the healthcare landscape, making it difficult to navigate and locate English-speaking clinics.
Limited Resources - Existing resources for English-speaking mental health services are scattered and fragmented.
Cultural Differences - The healthcare system and approach to mental health might differ from what a foreigner is accustomed to, adding to the feeling of being overwhelmed.
DESIGN SOLUTION
Branding & Mascot - Konoka is an alliteration of Kokoro no Kakurega (心の隠か) and translates to " heart's hiding place." or “safe haven.” Konoka brand utilizes colors from a calming vaporwave aesthetic and an anime mascot to appeal to anime and video game lovers.
Information Architecture - straight forward 5 page flat structure.
| Home - Main marketing page.
| About - Project and mission.
| Clinics - Directory of clinics.
| Resources - Other helpful resources.
| Support - Ways to support the project.
FUTURE FEATURES
Clinics - Adding sorting and search to the directory.
Suport - Konoka merch options for promotion and longevity of the project.
